Want to know what customers really think about AI and claims processing?


Insurance innovation is not just about technology. It's about people and their experiences.

We surveyed 4,442 consumers from the UK and US to gain insights into their perceptions, expectations, and concerns regarding AI in insurance claims.


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> What do customers truly care about?

> How do consumers choose their insurers, and are efficiency gains enough to make them switch?

> Is the industry doing enough to educate and communicate to people about AI?


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Total sample size was 4442 adults, of which 2,060 are from the UK and 2,382 are from the US. Fieldwork was undertaken between 8th – 12th August 2023. The survey was carried out online.

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